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A marketer’s look back at Brazil’s first big social network Remember Orkut? If you were online in the mid‑2000s—especially in Brazil—there’s a good chance your first taste of social networking wasn’t Facebook or Instagram. It was Orkut, Google’s early social network that absolutely dominated the Brazilian market before quietly shutting down in 2014. Looking back
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How one platform turned everyday conversations into an entire digital lifestyle. Tencent.net.cn Why Weixin Is More Than “China’s WhatsApp” When I first read the Weixin (WeChat) case study, I realized I had been thinking about messaging apps too narrowly. I used to see them as simple communication tools. But Weixin is closer to a digital operating
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Exploring how social media can both empower and dilute important causes through viral campaigns. Hey there, readers! Today, I’m diving into a fascinating yet complex topic: cyberactivism and its apparent effectiveness—or lack thereof—through social media campaigns, particularly focusing on the viral breast cancer memes that pop up each October during National Breast Cancer Awareness Month.
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Samantha Nuccio 